How to Optimize Your Video for search.


How to Optimize Your Video for search:-

  •  In this article I want to discuss on the topic that How to Optimize Your Video for search.
  • Introduction to Video SEO - How to Optimize Your Video for Search :-
  • Like it or not, video marketing is here to stay. While we can pay for traffic and then send that traffic to our videos, the best-case scenario is for search engines to choose to rank our videos high for certain search terms and keywords, without we paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize our video for search engines. 

    • Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines. 

    YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet. 
    • Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video. 
    • Wire Buzz tells us that a web surfer retains just 10% of the text based content he reads online, as opposed to 95% of the message delivered in a video. 
    • Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video. 
    • Wire Buzz tells us that a web surfer retains just 10% of the text based content he reads online, as opposed to 95% of the message delivered in a video. 
    • Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video. 
    • Wire Buzz tells us that a web surfer retains just 10% of the text based content he reads online, as opposed to 95% of the message delivered in a video. 

    • Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a 
    • barrel. Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the 
    • Internet. Today we absolutely must have a blog or website introducing our company to the world. 
    • Accordingly, we must be involved in video marketing to give our company a chance for success in the 21st century. Some online and brickand-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to 

    • be a club with few members. In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have we seen for sale in our lifetime? 
    • For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send us relevant, free traffic is essential.

    • That is the object of this report. 
    • In it, we can learn what video SEO is. We can  discover the difference between text-based and video-based search engines, and why good keyword research is essential for search engine optimization. After reading this report, we will understand the video ranking factors YouTube uses, as well as how to use the YouTube search algorithm to rank our videos for our desired search terms.nce video-exclusive sites like You Tube

    • and Vimeo are not the only way people find our videos, we can l also learn exactly how to optimize our videos for traditional search engines like Google. Finally, we can know where we should be putting our videos online and share 10 tips proven to optimize our video for search, so we can boost our chances  of ranking high for our intended keywords. Let's get started optimizing our videos for search engines by defining video SEO.


       What Is Video SEO? 

    • If we have some idea of what SEO means, figuring out video SEO is not too difficult. SEO stands for search engine optimization. This practice 
    • refers to making each of our web pages and every piece of our online content as attractive to Google and other search engines as you possibly can. Some statistics show that the top 3 spots for a Google search get as much as 55% of all the clicks for that search term. Many times, a web surfer will not look any farther than the first page of Google search results. If our web content is not on page 1 for the keyword or phrase we are targeting, it can be difficult to generate much free, generic traffic. SEO optimizes our content using what we know about how search engine algorithms work, so we have the best possible chance of ranking high for our target keywords. Video SEO works the same way. The goal is to reverse engineer videos that rank well for words and phrases we want to rank for. This gives us a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase weare targeting in the title of your video. 
    • This is just one of several ranking factors that help search engines understand what our video is about. Then they can compare our video to others with the same keyword phrase in their title, going down their algorithm checklists to see if our content deserves to be ranked higher or lower than those videos. If we record a video without knowing how to optimize it for search, we are employing a wishful lottery ticket approach to video marketing success. 
    • When we use the video SEO practices we are about to learn, search engines take notice. Free, generic traffic is the result. 

    The Difference between Text Based Search Engines and Video Search Engines :-

    • If we have a video that is doing great on YouTube, will it automatically rank high for our target search words and phrases on Google? The simple answer is ... not necessarily. In a perfect world, you would like to rank #1 for your target keyword or phrase, in both Google and on video-exclusive websites like YouTube. Even if we do earn a top ranking on one search engine, there is no guarantee you will even be on the first page of another. This is because search engines like Bing, Yahoo, and Google attempt to index all the web pages on the Internet, no matter what type of content is on those pages and where they may be. YouTube, Vimeo, and other sites which host and share video exclusively don't care about indexing and ranking pages or content that are not on their websites. Because of this and for many other reasons, the algorithms and ranking factors used to hit page 1 of different search engines varies. Search engines like Google index and rank text, images, and video, while the search engine algorithm used over at YouTube ranks video exclusively. The algorithms may be different, but it is possible to rank well on both universal and video-based search engines using video SEO practices.

    Comparing Apples to Apples – Google vs. YouTube :-

    • A recent search on YouTube produced 128,000 results for "video SEO" (in quotes). 
    • On Big G there were 722,000 results for that same term. In many cases, we will find it easier to rank on YouTube for certain search terms than on Google or universal search engines. Since video hosting companies like YouTube and Vimeo are video-exclusive, we don't have to beat established text and image-based blog and web pages that have high ranks because of thousands upon thousands of keyword-related backlinks which have been created over the years. Since Google's purchase of YouTube some time ago, our YouTube video can show up in the search results of that video sharing site, as well as on Google. They may rank differently, and for different words or phrasesbut placing a video on YouTube makes our content searchable on the two largest Internet search engines. Why Google May Rank Your Self-Hosted Video Higher Than a Similar YouTube Video Google likes to conserve its resources. This means it often rewards you for hosting your videos on your websites and blogs, rather than on YouTube. Google will always try and reward the most relevant video and content with the highest rankings, so making quality video content and using smart SEO practices is always important. This gives Google the opportunity to conserve its bandwidth when it can rank your self-hosted videos higher in search results than videos hosted on YouTube, which it owns.

    • Our bandwidth is consumed rather than Google's, and that helps Big G's bottom line. Remember, Google is still going to reward the best content, wherever the video is hosted, so make a great video first. Then work on SEO and other methods to boost your rank. In most cases, we want our videos on our blog or website as well as YouTube. In some cases, don't be surprised if our video SEO efforts rank our self-hosted video higher than the same video on YouTube. 

    Alternate Search Engines :-

    • The Google purchase of YouTube means high-quality, engaging and high value videos on YouTube often rank high in Google generic search results. 
    • There is also a Google video search option. Type our search term into Google, and then click on the videos filter at the top left of our screen. 
    • This will show nothing but video content. Those search results will include YouTube videos some of the time, but they could also be videos on other video sharing sites or videos found on any webpage, website, or blog. Social media is huge these days. Social networks like Instagram, Snapchat, Twitter, and Facebook have their own search engines. The algorithms used to rank videos on those sites, in Google, and YouTube are different to a small or large degree. One way all search engines are similar, even those that focus exclusively on video content is that we must tell the search algorithm what we want to be found for. We can do this with Keywords.

    Keyword Research is Important for Video SEO :-


    • The object of this report is to help boost our search engine visibility for the videos we create. The methods discussed have been proven to boost the performance of videos in universal search engines and video search engines. Whether we host our videos exclusively on our website or blog or we share them with every possible video sharing site as well, our keyword research efforts are going to dictate how those videos rank. 

    • Here are a few of the most popular keyword research tools:-

    WordStream Keyword Tool 

    • SEMRush 

    • KW Finder 

    • Google AdWords Keyword Planner 

    • Google Analytics 

    • Moz Keyword Explorer 


    • The above keyword tools do a really good job helping our rank in search engines like Google, Yahoo, and Bing. They tell us what words and phrases people are searching for. However, people often use different search phrases on YouTube than they do when they are searching Google. A term like "cheap car insurance" is searched for thousands of times a day on Google, but almost never on YouTube. With many of the tools above, there are filters to choose YouTube results only or videos in general. For discovering the best keywords and phrases in our niche to target on YouTube, the following video keyword tools often do a better job than the keyword tools just mentioned.

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